Barq's Beverages

 

I grew up in the soft drink business—a story to itself. As a designer, I created various business items, point of purchase materials, vehicle graphics, and modified the original brand and packaging to identify Louisiana Barq's products. The last family-owned territory was sold in 1999. Twenty-five years later, I had our 1940s neon sign restored by Big Sexy Neon and created a display of historic artifacts and ephemera. Both were installed at the Southern Food & Beverage Museum in New Orleans. Much appreciation to designer Santanu Majumdar for his generous and essential help and to all the wonderful museum staff.

 

I'm currently working on other fronts to tell the story of this iconic brand. See Far Field Publishing for details.