Louisiana Family Recovery Corps Annual Report

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The LFRC was created in the wake of Hurricanes Katrina and Rita to respond to the needs of citizens. I was contracted as creative director for an annual report that detailed their work. This was perhaps the most moving project for me in so many ways, a humbling and transformative experience.

 

My concept was to center the report around five individuals who had been assisted by LFRC. Their stories described the "realities" involved with disaster recovery. Our "models" represented thousands of affected citizens. I interviewed each person to gain a sense of their personality, journey, and lifestyles. It was incredibly moving to hear the stories of survival, hope, loss, and pride. This helped me choose where and how to depict them. My concept for the photography was to reflect the strength and dignity these individuals possessed. I staged the shots and art directed talented photographer David Humphreys. Copywriter Tod Davidson followed the visual concept of five sections with the words—purpose, impact, knowledge, change, and challenge.  A black and orange color base set a powerful tone and the sepia images conveyed a depth. The environments chosen connected to each individual's life. As disrupted as their lives were, I saw incredible strength, hope, and charity. Because of this, I chose to depict the models looking directly into the camera, strong but not beaten, facing their futures with fearlessness.

 

The report was recognized by the Baton Rouge Advertising Federation with "Mosaic Award," multiple photography awards, and a Silver National Award from the American Advertising Federation.