Louisiana Family Recovery Corps Annual Report

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The LFRC was established in the aftermath of Hurricanes Katrina and Rita to address the needs of its citizens. I was contracted as the creative director for an annual report detailing the LFRC's work. This was one of the most moving and transformative projects I have ever undertaken.

 

My concept was to center the report around five individuals whom LFRC had assisted. Their stories described the "realities" involved with disaster recovery. Our "models" represented thousands of affected citizens. I interviewed each person to gain insight into their personality, journey, and lifestyle. It was incredibly moving to hear the stories of survival, hope, loss, and pride. This helped me choose where and how to depict them. My concept for the photography was to reflect the strength and dignity of these individuals. I staged the shots and art-directed talented photographer David Humphreys. Copywriter Tod Davidson followed the visual concept of five sections, each represented by the words: purpose, impact, knowledge, change, and challenge. A black-and-orange color palette set a powerful tone, and the sepia images conveyed depth. The environments chosen are connected to each individual's life. Despite the disruption to their lives, I saw incredible strength, hope, and charity. Because of this, I chose to depict the models looking directly into the camera, strong but not beaten, facing their futures with fearlessness.

 

The report received multiple photography awards, including a Silver National Award from the American Advertising Federation. I was presented with the Baton Rouge Advertising Federation's "Mosaic Award," which honors companies and individuals who display their commitment to diversity, equity, and inclusion through creative work, advocacy, and company-wide initiatives.